DIGITAL MARKETING EXPERTS
social media marketing – developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.
search engine optimisation (SEO) – developing strategies to increase the number of visitors to a website by achieving high-ranking placements in search results.
pay-per-click (PPC) campaigns – sponsored online advertising paid for by the business to appear alongside non-paid search results.
mobile marketing – includes app-based, in-game, location-based and SMS marketing.
affiliate marketing – where a business allows other businesses (affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies.
As a digital marketer, you’ll need to:
create and upload copy and images for the organisation’s website
write and dispatch email marketing campaigns
provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
design website banners and assist with web visuals
communicate with clients, affiliate networks and affiliate partners
conduct keyword research and web statistics reporting
contribute to social media engagement and brand awareness campaigns
use web analytics software to monitor the performance of client websites and make recommendations for improvement
contribute to company and industry blogs and manage e-communications
assist with paid media, including liaising with digital advertising agencies
develop and integrate content marketing strategies
keep up to date with current digital trends
manage the contact database and assist with lead generation activities
negotiate with media suppliers to achieve the best price for clients.
Google Ads Open University Europr 2018 Digital Marketing Course Certificate
BACHELOR OF ARTS
Kurukshetra University, India 2017 – 2020 (3 years)
CEO/FOUNDER LIVE IN DIGITAL Sep 2020 – Present CEO/FOUNDER